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Who Is A Keynote Speaker?

By Anthony West


Event organizers endeavor to have a climax to their occasion with a message that will keep the spirits of attendants together until the next gathering. This message is to be delivered by the keynote speaker. The organizers or managers therefore make a deliberate search and want a person who can deliver to their expectation. Speakers must therefore work with organizers to actualize this.

How should speakers prepare in order to meet the expectations of both the crowd and organizers? It all begins with understanding the theme and mission of the occasion. Themes and expectations change from year to year. They are dictated by the client based on issues affecting the organization or group at the moment. Discuss the theme with your client including any abrupt changes that might happen before you make the address.

Every convention invites speakers for different purposes. The intention is to deliver the address in a motivating, entertaining, instructional, etc way. As a contracted speaker, discuss with clarity the capacity and mode of delivery expected of you. In most cases, your character will define the expected mode of delivery. Perfect this mode to avoid fatally missing the point and falling below expectations.

Identify your positioning during the conference. The speech may be slotted for the beginning. This means that you will be setting the agenda for discussion. Others want the address to fall in between so that it offers a boost to the discussions. You may be required to address the audience as a conclusion. This calls for a wrap of all the discussions held there and creating anticipation for future meetings. This understanding will help you prepare adequately.

Connecting with the audience is mandatory for all guest speakers. This is only possible if you understand the theme and purpose of a gathering. Be conversant with the unique challenges the group is facing and give your considered way forward. Adapt to the mood of your audience and be prepared with incredible hold and release moments that will keep the audience glued to your words.

Each audience and timing is different. As such, customize your speech to the audience depending on their situation and composition. You should appear to speak personally to the lowest as well as the highest ranking individual in the gathering. Remember their tragedies and triumphs as though you are one of them. Refer to their history and address their aspirations. This is the way to speak to their hearts.

Speakers delivering keynote address are selected for a reason. In most cases, organizers are looking for some uniqueness that fits well within the year, month, day and timing of the conference. They expect that your address will fit within the prevailing context better than any other person. This calls for a unique and memorable presentation that can never be delivered by any other person.

Timing and pacing of any presentation play a crucial role in its effectiveness. Prepare a speech that is between 30 and 45 minutes. Remain in your character and carry the audience with you. Everything begins and ends with the mission and vision of the organization and how they can be realized.




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